Born from the desire to be authentic, the RADO TRUE is the reflection of the wearer, but also everything that characterizes the Rado. The Swiss watch company, a pioneer and specialist high-tech ceramics luxury, is dedicated to continually seek new material technologies as well as new applications, without compromising on design. As a pure reflection of your personality intact, the new RADO TRUE line stems from the philosophy of the brand. It expresses the quintessence of a pure design, architecture and avant-garde, in perfect harmony with the innovative technology of materials. The essence of advanced technology in an unusual form: a high-tech ceramics, unaltered and unalterable, worn on the wrist with comfort. The epitome of a mark for those being perpetually in search of self-realization, in the race against time. Rado once again pushes the limits of technology and creates high-tech ceramic satin and decorated two new world opening up new dimensions in the use of this material. The case of the new modern family watches RADO TRUE is "rounded" as the symbol of infinity. It is high-tech ceramic and melts in the bracelet, whose links are for the same material. The extreme hardness of the latter savings scratching the timepiece and it retains its beauty forever. Thanks to rado true active watches in scratchproof high-tech ceramics, eternally brilliant, have been around almost 30 years. This is the watch company Lengnau who first, has acknowledged in the 1980s, the potential of this unique material. Color (platinum, gold, black, white, pink, light blue, dark blue, maroon and purple) in this high-tech ceramics is also due home Rado. But all these innovations were not yet sufficient: after years of research, rado true active is the first to meet the needs of those who want a little more discretion on the wrist - at least in terms of brightness. For the first time, rado true active on the challenge of producing a high-tech ceramic matte satin for the watch industry. The second event was the technological high-tech ceramics decorated, also launched by Rado. Many years of research and testing were needed to achieve this fantastic result, a new kind: a high-tech ceramics bicolor, with decorative patterns and designs create a unique dynamic! This innovation opens up endless possibilities: the creation knows no limits. These two new techniques for surface treatment of high-tech ceramics are used for the first time in the new collection RADO TRUE. A collection that captures the spirit of the company: "RADO. SHAPING THE FUTURE. (Shape the future). Symbiosis between simplicity and luxury, elegant and timeless beauty of RADO TRUE. ELEGANCE there for her as for him. The pure curves of the body harmoniously blend into the finely articulated bracelet. True harmony with oneself; absolute balance of elegance. RADO TRUE. ELEGANCE line exists in high-tech ceramic polished shiny black or platinum color, on demand, diamonds adorn the dial agreeing perfectly with the design. RADO TRUE. FASHION models have a style of their own. Real trend, dials the numbers speak for themselves generously designed give life and energy to this line of watches. The brilliance of the high-tech ceramics black or platinum color leads to beauty. RADO TRUE. FASHION is polished high-tech ceramic and comes in two sizes. Dynamism and power for the sport line collection RADO TRUE. Using the revolutionary high-tech ceramic satin perfectly matches the spirit of this sport timepiece. With its fluid design and instantly recognizable, their materials and scratchproof dial sports models RADO TRUE. ACTIVE express strength and energy. This line includes two variants: a deliberately sporty and more temperate, both in high-tech ceramic satin, black or platinum color, with a choice of three dials. Like all models in the collection, RADO TRUE. ACTIVE available in two sizes. Only by playing in the ongoing quest for innovative processes to celebrate the time we are able to shape our destiny, our true future: RADO. SHAPING THE FUTURE. Dial 015: black, 12 color plate applique, apply color rado true active logo plate with white luminous mass, platinum-colored skeleton hands with white luminous mass. Dial 010: silver with 11 (large) or 12 (size S) applique color phosphor plate with light green logo color rado true active uses platinum, platinum-colored skeleton hands with luminescent material light green. Dial 017: Black 11 (large) or 12 (size S) applique color phosphor plate with light green logo color rado true active uses platinum, platinum-colored skeleton hands with luminescent material light green. Platinum hour markers painted red (black) or orange (on deck), Arabic numerals painted in bright white color logo rado true active uses platinum, platinum-colored skeleton hands with luminous white and red second hand (on black) or orange (on deck). Dial 016: Black 3 (large) or 4 (size S) platinum-colored applique, hour markers painted silver Arabic numerals painted in bright white color logo rado true active uses platinum, platinum-colored skeleton hands with luminous white and white second hand. Bracelet: links in high-tech ceramic, polished or brushed, black or platinum color, with 12 (large size) or 10 (size S), decorated with tribal motifs, folding clasp in titanium. . . .