In 1957, after four decades as a supplier of watch movements, the firm then Schlup & Co. , launched its first collection of watches under the brand name 'Rado'. After five years only, the 'DiaStar oval scratch was launched and the first step in a tremendous success story and was asked. It all started when Marc Lederrey, the chief designer of rado diastar movement then outlined a completely new idea. It was irritating that the gold watches and steel - which certainly were beautiful being new - showed signs of scratches, often after a few days already, and had to be constantly re-polished. At that time, the carbide from carbides of tungsten and titanium was already known as a highly resistant material used solely in the manufacture of tools and special tooling highly technological. "Use this material to watch, it would be great!" Lederrey suggested. And Dr. Paul Luther, who was then leader of Rado, gave the green light for development. The result: the world's first scratchproof watch!. Since founding the company, rado diastar movement relies on materials of the future such as hardmetal, sapphire glass, ceramics, high-tech lanthanum high-tech and high-tech diamond. While other manufacturers of watches are still using traditional materials such as gold, brass or steel, rado diastar movement did not simply draw on existing materials, she launched herself into research to produce materials innovative and much harder still. That in order to design a combination design / material in perfect harmony with the dual function of the watch: jewelry modern instrument for measuring time functional. 1917: Foundation of the watch movement company Schlup & Co. in Lengnau (Canton of Bern, Switzerland) By The Schlup brothers. This beg To The Industry should "watch rado diastar movement Watch Co. Later BecomeLtd. Just Five Years Later, The foundation stone for An exceptional success story WAS ugly With The Oval, scratchproof 'DiaStar'. It All Began When The rado diastar movement head designer at the Time, Marc Lederrey Cam Up With A completely new idea. It annoyed HIM That gold and steel watches Might Be Beautiful To START WITH showed scratch marks Often goal after only a Few Days and Had To Be Continually re-polished. Since The Foundation of the company, rado diastar movement has purposefully Malthus Chosen Materials of the Future Such as hardmetal, sapphire crystal, high-tech ceramics, high-tech lanthanum or high-tech diamond. While Other brands use Conventional Materials like gold, brass or steel, rado diastar movement is Not Satisfied With Already Existing Materials to Developer and Produces New Itself, Even harder materials. And This Is Always In The Endeavor to Develop design / material combinations in perfect harmony That unit The Double Of The watch functions as a modern piece of jewelry and a functional timepiece. . . .